Jeffrey Banks is an acclaimed Menswear Designer whose signature American design style has significantly impacted the entire fashion world. The Jeffrey Banks Signature Menswear Collection was launched in 1977, consisting of tailored clothing, dress furnishings and sportswear. It established a new benchmark for men of style.
The American art of casual dressing was reinvented when Banks took over as Design Director of Merona Sport in the 1980's. He introduced never before seen colors and fabrications coupled with soft styling and loose fit for men, women and children. Merona Sport became an instant hit and sales rocketed from $7,000,000 to $85,000,000.
Throughout the last decade Banks has been Creative Design Director for several highly successful private label Menswear lines. They include the East Island and the Metropolitan View lines for the Bloomingdale's chain which have generated over $70,000,000 in sales.
Banks was selected to be Design Director for the historical launch of the first brand extension for Johnnie Walker Scotch. The Johnnie Walker Collection includes casual sportswear and timepieces. The collection has changed the perception of Johnnie Walker, helping to make it more appropriate for today's younger affluent male.
Presently, Hart Schaffner Marx (HSM), Watson Brothers and Platinum Hosiery have Jeffrey Banks licensing agreements. HSM produces a collection of fine tailored clothing for the US specialty and department store market. Watson Brothers manufactures neckwear and belts for both the US and Canadian specialty and department store markets. Platinum Hosiery knits the hosiery collections for the US market.
Throughout his distinguished career Banks has been honored for his talent and creativity. He has won two Coty Awards for Outstanding Menswear and Men's Furs. He received the Cutty Sark U.S. Menswear Designer of the Year Award for his Extraordinary Contribution to Men's Fashion, an Earnie Award for Boyswear and the Pratt Award for Design Excellence.
While obtaining a degree in Fashion Design at Pratt Institute and Parsons School of Design in New York City, Jeffrey Banks was Design Assistant to both Ralph Lauren and Calvin Klein.